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2007 West
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MEDC 2005
What happens in Las Vegas stays in your Pocket!

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Exhibition Hall
Microsoft was proudly showing off new Win CE/ WM 5.0 devices as well as a Hummer advertising Windows Automotive (see Figure 1). Windows Automotive is based on Windows CE for embedded applications that deliver such systems as navigation, entertainment, and information, etc., at the driver's fingertips. Visual Studio 2005 was also prominent on the stand along with MapPoint and SQL Server/SQL Mobile.

Networking
Again, within the exhibition hall we made some good contacts, which should help you guys in the future. These contacts were with Wireless Dynamics, from Calgary, Canada, who are the makers of an SDIO format RFID scanner. They are also working on a "near field sensor" model (which is an upcoming hot technology). We also met with Microvision (Redmond, WA), maker of the "Flic" Bluetooth barcode scanner. I see the coolest aspect of their approach is that the scanner is totally detached from the Pocket PC. Hence, the Pocket PC could be in your pocket, and the scanner (which is very light and has a nice form factor) is the only item you are actually holding. A much nicer solution than the heavy ruggedized barcode scanner devices. The other nice thing about the Flic device is that it is fairly inexpensive and can be mounted in a rubber case for protection.

We spoke with both companies in great length about PocketBuilder and our RAD Object wrapper approach for hardware use. Needless to say both were impressed and the ball is already rolling in one of the cases (see Figure 2).

Summary
This show was a great success for us, possibly the best wireless/mobile show that we have attended. We managed to get great exposure and definitely have stamped our name as the UnWired Enterprise within the Windows mobile and embedded community.


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About Ian Thain
In his customer facing role, Ian is very involved with the design, production and testing of Enterprise class UnWired Solutions, that have been implemented using Sybase's UnWired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the UnWired solutions that Sybase can offer to its customers. As a five-year employee at Sybase, Inc. Ian has experience of working with the ITSG engineering teams, in particular on the EAServer, EP, PowerBuilder, PocketBuilder, PowerJ & OEM products. Amongst his many achievements, and deriving from his commitment to delivering hi-performance solutions, Ian was responsible for the design and implementation of the myPortfolio J2EE demo added to the EAServer distribution. Ian regularly addresses technical audiences all over the world providing profound technical knowledge, and has built up a reputation for being a knowledgeable speaker and his sessions are very well attended. He also writes whitepapers, demos and articles for various Sybase products and published in Journals such as PBDJ from SYS-CON (pbdj.sys-con.com). Ian is also the PocketBuilder Evangelist and works closely with the team in Concord, MA on new features and demonstration for the PocketBuilder product.

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