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Instart Logic Appoints David Hsieh as Vice President of Marketing

Veteran Executive Brings More Than Two Decades of Experience to Company During Period of Significant Growth

MOUNTAIN VIEW, CA -- (Marketwired) -- 04/30/14 -- Instart Logic, the cloud application delivery service for performance-obsessed organizations, today announced the appointment of David Hsieh as vice president of marketing. In this role, Hsieh will be responsible for Instart Logic's branding and marketing strategy, including product marketing, corporate communications, content marketing, demand generation and the company's go-to-market strategy. The timing of this executive appointment coincides with a period of exponential growth in the company.

Hsieh's 25-year career is marked by a number of triumphs at various technology organizations in the Silicon Valley. Most recently, he served as CMO at Ubiquiti Networks, a publicly traded wireless infrastructure company. There, he led the company's disruption of the enterprise WLAN market, growing to No. 2 in market share. Prior to Ubiquiti, Hsieh was vice president of marketing in Cisco's Emerging Business Group. In this role, he launched Cisco TelePresence and grew a billion-dollar business that disrupted the legacy video conferencing market. Hsieh showcased his creativity there by producing the most viral Cisco video on YouTube and devising the Cisco I-Prize for crowd-sourced innovation. Hsieh also served as vice president of products at WebEx, founder of FaceTime Communications (now Actiance) and vice president of product marketing at Sybase.

"David has a long track record of disrupting markets and growing businesses with innovative marketing," said Manav Mital, CEO and co-founder, Instart Logic. "His leadership will be critical to achieving our ambitious goals."

Instart Logic's unique application delivery service is used by companies whose business (such as eCommerce and SaaS) depends on web performance. Its cloud-client platform and web application streaming technology typically improve performance by 2x to 3x as compared with content delivery networks.

"Instart Logic is doing the most original thinking in application delivery technology in over a decade, and it is poised to disrupt a stagnant, multi-billion-dollar industry," said Hsieh. "This role is a tremendous opportunity to grow a company that becomes an industry leader."

About Instart Logic
Instart Logic accelerates cloud application delivery for the world's most performance-obsessed organizations. Its unique cloud-client platform and web application streaming technology solve performance challenges inherent in wireless connections and makes content delivery networks (CDNs) obsolete. Using Instart Logic, organizations can provide ultrafast, visually immersive experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital and several notable Silicon Valley angel investors. Learn more at www.instartlogic.com or follow us on Twitter at @InstartLogic.

Contact Information
Brittney Dannon for Instart Logic
BOCA Communications
Mobile: (415)738-7718 x 28

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