|By PR Newswire||
|October 29, 2012 09:01 AM EDT||
SINGAPORE and PHILIPPINES, Oct. 29, 2012 /PRNewswire/ -- Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, today jointly announced with Globe Telecom (Globe), the Philippines' leading mobile operator, that the company has enabled Globe to launch its first LTE roaming service with China Mobile Hong Kong Company Limited (CMHK), the first operator that Globe has connected to commercially.
Sybase 365 has been selected as Globe's strategic partner to rollout its LTE Roaming connectivity globally. LTE Roaming is one of several innovative services Sybase 365 offers on its Sybase® IPX 365™ (IP Exchange) network, enabling Globe to offer global roaming to its LTE subscribers.
"As more LTE networks are launched, the need for interoperability between mobile services is becoming an increasingly critical requirement, both by businesses and subscribers," said Rizza Maniego-Eala, Group Head for International Business, Globe Telecom. "We are excited to kick-off our commercial LTE roaming services via the Sybase IPX 365 network. Globe is leveraging the Sybase IPX 365 capability to run multiple international services across the one IP connection, thereby providing services and solutions that give our subscribers a more enriched mobile experience."
LTE is the fastest developing mobile system technology, but it also faces one of the biggest challenges in achieving its full potential – little or no support for roaming. To address this challenge, Sybase 365 Diameter Hubbing for LTE Roaming provides operators the capability to offer connectivity to their LTE subscribers who roam to other compatible LTE networks around the world. It allows the subscriber to enjoy a consistently fast user experience, as if at home in the Globe network.
"Interoperability and roaming are key enablers for the rapid growth and adoption of LTE," said Sean Lee, Director and Chief Executive Officer, China Mobile Hong Kong. "Our partnerships with other mobile operators from around the world, extend and enrich our network's capability in providing the best user experience for LTE roamers tapped onto the CMHK network, wherever they may have come from. Partnerships as these with Globe Telecom and Sybase 365, promise not only high service quality and enhanced user experience for LTE roamers, but also help drive new and innovative mobile solution's offerings that benefit mobile subscribers."
"Enabling the launch of Globe Telecom's first commercial LTE roaming service underscores our commitment to providing mobile operators with reliable, best-in-class IPX solutions, that create value for subscribers," said Matthew Tonkin, Global Head IPX, Sybase 365.
According to Informa Telecoms & Media, there are currently 22 in service LTE networks in the Asia Pacific region. By end-2013, Informa expects a further 15 networks to launch, taking the total in service networks to 37.
Sybase 365 has been a pioneer of interoperability since the very beginning of mobile data and messaging services and continues this tradition with the LTE data roaming service. Sybase IPX 365 is an industry leading comprehensive suite of IP services and connectivity options that provide global data roaming, voice switching (both on-net and off-net), roaming signalling, BlackBerry® connectivity, MMS, and SMS — offering mobile operators the advantage of obtaining all essential services through one connection.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and Singapore Telecom who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow us on Twitter: http://twitter.com/talk2Globe and Facebook: http://facebook.com/GlobePH.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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© 2012 by SAP AG. All rights reserved.
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SOURCE Sybase 365
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