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Mobile Marketing News Weekly – Week of August 26, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

PwC has predicted mobile advertising and m-commerce will be among the fastest-growing segments in media over the next four years. Mobile-ad spends are predicted to achieve compound annual growth of 46 per cent to 2016, compared with 10.3 per cent for the total Internet market. Read Original Content

Advertising spend on mobile messaging will reach a total $7.4 billion by 2017, according to a report from Juniper Research. This growth will be driven by a surge in use of location-based SMS, Juniper says. Read Original Content

A new report from eMarketer indicates spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

Gartner, the world’s leading information technology research and advisory company, has predicted consumer spending on mobile apps stores and digital content will increase from $18 billion this year to a significant $61 billion by 2016. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. The surge will be led by high-growth countries such as Brazil, China and India. Read Original Content


Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can’t seem to decide what – if any – effect the decision will have on the smartphone market, let alone mobile marketing. Read Original Content

In 2011 venture capital investments in mobile marketing and advertising were $592 million, almost a five-fold increase from $128 million in 2010. InMobi alone secured $200 million in financing last year. Read Original Content

Bloomberg has predicted in-app mobile display advertising in China will be worth roughly $283 million in 2012, which is greater than the expected $189 million from mobile-search advertising. Read Original Content

Smartphones have emerged as the device of choice for marketers in Australia as smartphone advertising accounted for 67.7 percent, while tablet advertising accounted for 32.3 percent. Read Original Content

Mobile media-buying data from M&C Saatchi Mobile shows brands and advertisers spent 150 percent more on mobile ad display prices over the course of the London Games. Read Original Content

Whitepapers of Note


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst and Mobile Strategy Consultant
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Linkedin Group
Full Disclosure: I am a mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.