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PowerBuilder Authors: Chris Pollach, Yeshim Deniz, Jayaram Krishnaswamy, Kevin Benedict, Avi Rosenthal

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Mobile Marketing News Weekly – Week of July 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Budgets for mobile marketing will get bigger next year, according to a new study conducted by Strongmail and presented by eMarketer. The study suggests that 70 percent of marketers will ramp up their mobile budgets in 2013. Read Original Content

Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, September 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising, and not in-app purchases, will be the main monetization model for game developers targeting the Southeast Asian market because of the lack of convenient carrier payment methods in the region currently, according to one executive at Gree Ventures. Read Original Content


Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read Original Content

According to Lookout Security, five percent of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. Read Original Content

Radish Systems and Mobile Ticket App have joined forces to offer the Show Me capability that changes mobile ticket sales for StubNut.com and potentially hundreds of other ticket brokers. Read Original Content

Mobile Web Up, a mobile website design agency, is launching a weekly series of educational webinars on mobile topics, offered free to the business community. Read Original Content

Mobile security firm Lookout published its first Mobile App Advertising Guidelines in an attempt to provide a framework of best practices in a still unregulated industry when it comes to ad insertion, and collecting data on those ads. Read Original Content

Facebook shares got a boost on Friday afternoon after a report the social network is preparing to launch a new mobile advertising product. The newest service would target ads to users formed on the apps used on their mobile gadgets, according to the Wall Street Journal report. Read Original Content

Hipcricket – the mobile marketing and advertising subsidiary of Augme Technologies –has reached a new milestone. The company has now surpassed the 200,000 mark for mobile marketing and mobile advertising campaigns. Read Original Content

After persuading the U.S.'s second-largest movie theatre chain to join them, Fandango now represents about 70 percent of the online and mobile movie ticketing space in the U.S. Read Original Content

New research "Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017” developed by Mind Commerce has been recently published by Market Publishers Ltd. The research finds that the mobile bar code redemption value is forecast to exceed $50 billion globally by 2017. Read Original Content

Whitepapers of Note


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.