Recently I was entering names of contacts in iOS and noticed that from iOS 5 onwards, Apple have allowed us to add new fields for each individual of 'Related People'. Obviously this makes sense with respects to friends or family, though currently this seems to be nothing other than a mere placeholder.

Strange for an innovative company, so I am wondering if Apple is building a social feature or future applications that will allow developers and itself to exploit the connections that I am entering, for the benefit of the user of the device ... We will have to wait and see, but you can bet that whatever it it will be game changing.

For most people when they think of building a relationships and connections into a computer system, they immediately think of Facebook and so they should as it is the epitome of a social network. Though beyond the Consumer in the Business social space, such relationships and social graphing (http://en.wikipedia.org/wiki/Social_graph) can easily become an enabler of another level of proactive decisions that innovative applications, mobile or traditional, can make sense of. Analysing data on the road with Mobile Analytics, could use this social graph to build similar analytical reports for connected or like minded business contacts and make the Information Worker aware of other opportunities.

Such Enterprise Mobile Apps allows the speeding up of business decisions and new horizons, that instantly shows the correctness of deciding to go mobile... Just going to show... It's not only What You Know... But Who You Know Also...How Social!

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