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<title>Articles by Jake Freivald</title>
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<description>Latest articles from Jake Freivald</description>
<copyright>Copyright 2008 POWERBUILDER JOURNAL</copyright>
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<title>Introducing &quot;Generation S&quot; - for Search</title>
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<pubDate>Thu, 06 Mar 2008 04:45:00 GMT</pubDate>
<description>My seven-year-old daughter thinks that there is a knowledge genie that her teacher &apos;Googles&apos; for answers. While cute, the anecdote also exemplifies how much Google&apos;s obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S - one that will rely on search to accomplish almost any task.</description>

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<title>Will Combined Search and Business Intelligence Go Mainstream?</title>
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<pubDate>Tue, 11 Dec 2007 01:30:00 GMT</pubDate>
<description>My seven-year-old daughter thinks that there is a knowledge genie that her teacher &apos;Googles&apos; for answers. While cute, the anecdote also exemplifies how much Google&apos;s obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S - one that will rely on search to accomplish almost any task.</description>

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